The Urban Acres
A warm, colorful brand for Sallie Dale's punch needle kits, from the logo to the boxes they ship in.
- Client
- Punch needle and embroidery kits, Tulsa
- What we made
- Brand identity
Illustrated patterns
Packaging - Year
- 2020
The brief
Sallie Dale started selling beginner punch needle kits on Etsy in 2019. By May 2020 the kits were selling well, and she was ready to invest in professional branding.
She wanted a brand that people would remember and recognize as hers. It needed to look more professional while staying fun and playful.
What we made
Sallie described her brand as warm, cheerful, fun, and nostalgic. Her kits are full of color, so the palette has nine colors instead of the usual two to four, led by navy, emerald, and berry.
The logo stays simple so the kits can be the star. Peony illustrations and stitched hand lettering nod to her designs. We also illustrated patterns based on her kits and designed new packaging and shipping supplies.
The result
In 2020 her kits were sold in four shops. By November 2021 they were in 40.
What the client said
“It was so important to me that my branding feel like me, and I think they nailed it.”
Need something like this?
Email biaka@biakaworks.com or call 417-540-1471. Tell me what you need and when you need it.
