The Pink House
A brand for a restaurant, tea room, and gift shop inside a historic mansion on Route 66.
- Client
- Restaurant, tea room, and gift shop, Claremore
- What we made
- Brand identity
Patterns and illustration
Website - Year
- 2021
The brief
Shari Beguin runs The Pink House in Claremore, Oklahoma. In 2017 it moved into the historic Belvidere Mansion, and people now drive in from across the state for lunch, events, catering, and the gift shop.
Shari wanted one consistent look across all of it, one that feels warm, happy, homemade, and a little different.
What we made
The main logo borrows from antique tea tins and general store labels, with custom lettering and the tagline Lunch + Tea + Gifts. The colors are named after things guests find there, like porcelain, honey, and Belvidere brick.
One pattern comes from the hexagon tile in the mansion's lobby. Another uses Oklahoma's state flowers. A scissor-tailed flycatcher, named Belvidere, became the mascot.
After the brand, Biaka Works built The Pink House website, which launched in March 2022.
Need something like this?
Email biaka@biakaworks.com or call 417-540-1471. Tell me what you need and when you need it.
