Royal Detailing & Sanitation
A brand for a new mobile detailing company, built on one idea: every customer gets the royal treatment.
- Client
- Mobile auto detailing and home sanitation
- What we made
- Brand identity
Uniforms and merch
Vehicle graphics
Website - Year
- 2020
The brief
In February 2020, cousins Brennen and Dalton came to Biaka Works with a new business: mobile vehicle detailing and home sanitation.
They had a few ideas about the look, but they asked Biaka Works to lead the design and help them stand out from every other detailing company.
What we made
We started by studying how local and national detailing and cleaning companies present themselves. Most of them look alike, so we aimed for something classic and trustworthy that would still stand out.
The brand uses two chess pieces. The rook stands for the customer's home, their castle. The knight stands for their vehicle, their carriage. A poppy, navy, and royal blue palette gives it the feel of a classic American brand.
From there we designed the logo suite, patterns, uniforms, hats, business cards, vehicle graphics, and the website.
The result
About a year after launch, Royal was moving to full-time home and auto detailing.
What the client said
“Biaka Works did not just work for us, they worked with us as a team and they brought their amazing talents along with them.”
Need something like this?
Email biaka@biakaworks.com or call 417-540-1471. Tell me what you need and when you need it.
