Brand work

The Westfall Team

A refresh for a 30-year-old training company that kept what clients recognize and fixed the rest.

Client
Training for software engineers and managers
What we made
Rebrand
Course templates
Website
Year
2020
Software Excellence Academy website header

The brief

The Westfall Team has trained software engineers and managers for more than 30 years. Its logo dated from the early 2000s and only existed at low resolution.

Linda Westfall wanted to keep the same colors and feel, but give every part of the logo a clear meaning.

What we made

The first concepts moved too far from the original, so we worked side by side with Linda to evolve the mark she already had. The new logo keeps the familiar colors in a cleaner form, with a full set of versions.

We also made PowerPoint templates so Linda could move all of her courses to the new brand, then redesigned her website.

What the client said

“He went above and beyond in creating exactly what I wanted.”

Linda WestfallPresident, Westfall Team, Inc.

Need something like this?

Email biaka@biakaworks.com or call 417-540-1471. Tell me what you need and when you need it.